Retention Marketing
In addition to Email Marketing, I strategize and execute key retention programs — Text, Referral, and Direct Mail — to drive towards first-time & repeat purchases and AOV/LTV goals. I leverage customer behavior and engagement data to inform customer acquisition and retention strategies, and create personalized marketing campaigns across various segments.
Text Marketing
Built Misen’s SMS program from the ground up to a full-fledged, revenue-driving channel increasing customers’ LTV, repeat purchase, and retention rate using one-off and triggered campaigns
Referral Marketing
Oversaw Misen’s referral marketing program driving customer acquisition and retention
Direct Mail Marketing
Developed and executed Direct Mail strategy to acquire new users and convert existing users