Digital Marketing
During my time at Skillshare, I managed four marketing channels to acquire and retain customers — AdWords, Affiliate, Blog Sponsorship, and Email — while continuously testing emerging channels and technologies.
Affiliate Program
Led the strategy and execution of the entire affiliate marketing channel, driving customer acquisition, conversion, and efficiency via the channel
Blog Sponsorship
Negotiated direct sponsorships with media outlets, resulting in successful placements driving conversions
Improved customer engagement and retention by personalization, customer touchpoint optimizations, and testing