Hi! I’m Jacky Huang

I'm a Director of Retention at Misen with over 5 years of CRM experience, starting my career journey from Skillshare, Away, to Misen.

My focus is on developing strategies that enhance customer engagement, improve retention rates, and ultimately drive revenue growth. I'm passionate about leveraging data-driven insights to inform strategies, testing, and optimizing campaigns for maximum impact, and collaborating with internal stakeholders to achieve common goals.

Throughout my career, I implemented and optimized various key CRM channels, including email, SMS, direct mail, and referral.

I'm excited to showcase some of my work and insights on this page. Please feel free to explore my portfolio & blog, learn more about my approach, and get in touch if you’re interested!

Check Out My Work →

Experiences

CRM

Customer Segmentation

Journey Mapping

Marketing Calendar Management

Personalization

Email & SMS Marketing

Automation / Flows Launch & Optimization

A/B & Multivariate Testing

Data Analysis

Deliverability Optimization

End-to-End Campaign Management

ESP / Platform Migration

Lead Generation

Preference Page

Universal Content

Others

Direct Mail Marketing

Referral Marketing

Tools

  • ESP/ CDP

    Blueshift

    Sendgrid

    Simon Data

    Klaviyo

  • CRM

    Attentive

    Friendbuy

    Postscript

    Talkable

    Litmus

    Return Path (Validity)

    Wunderkind

  • Analytics

    Decile

    Excel/ Google Sheet

    Google Analytics

    Looker

    Power BI

    SQL

    Supermetrics

  • Others

    Impact.com

    Sublime Text

    Poplar