Hi! I’m Jacky Huang
I'm a Director of Retention at Misen with over 5 years of CRM experience, starting my career journey from Skillshare, Away, to Misen.
My focus is on developing strategies that enhance customer engagement, improve retention rates, and ultimately drive revenue growth. I'm passionate about leveraging data-driven insights to inform strategies, testing, and optimizing campaigns for maximum impact, and collaborating with internal stakeholders to achieve common goals.
Throughout my career, I implemented and optimized various key CRM channels, including email, SMS, direct mail, and referral.
I'm excited to showcase some of my work and insights on this page. Please feel free to explore my portfolio & blog, learn more about my approach, and get in touch if you’re interested!
Experiences
CRM
Customer Segmentation
Journey Mapping
Marketing Calendar Management
Personalization
Email & SMS Marketing
Automation / Flows Launch & Optimization
A/B & Multivariate Testing
Data Analysis
Deliverability Optimization
End-to-End Campaign Management
ESP / Platform Migration
Lead Generation
Preference Page
Universal Content
Others
Direct Mail Marketing
Referral Marketing
Tools
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ESP/ CDP
Blueshift
Sendgrid
Simon Data
Klaviyo
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CRM
Attentive
Friendbuy
Postscript
Talkable
Litmus
Return Path (Validity)
Wunderkind
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Analytics
Decile
Excel/ Google Sheet
Google Analytics
Looker
Power BI
SQL
Supermetrics
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Others
Impact.com
Sublime Text
Poplar